At OnlyIndie.com, every new book starts at $0. The first 15 downloads are free and every download after that is a penny more, up to a maximum of $7.98, a number chosen by the site’s founders in response to what they see as too-high e-book prices at other retailers. If a book isn’t downloaded for 24 hours, its price begins to slowly drop per an algorithm designed to take 100 days to bring the price back to $0.
…Gajda, 31, and his two co-founders reach out to authors personally to ask them to put their books up for sale on the site. Each book is vetted by hand. The company wants authors to feel as if they are being attended to personally and has no immediate plans to scale the business quickly.
Hat tip to Jeremy Greenfield for the pointer, and more on this later.